WHAT'S YOUR BRAND'S DIGITAL INDEX?
Kurt Mueller
Contact Kurt
Chief Digital Officer
Roska Healthcare Advertising



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Our Digital Index measures how well your digital programs engage and motivate patients. Take the survey below to see how your brand scores – and if there’s room for improvement, learn tips on how to improve your index.

Here’s how it works: Answer the 6 simple yes/no questions below about your brand’s digital program/campaign. If you work on more than one brand, answer for the most recent patient program you developed.

1. My patient program:
a. Offers personalized content?




b. Addresses specific needs of different patient types/segments?




c. Helps motivate patients to stay on drug?




2. My patient communications:
a. Have a feel/tone that emulates that of loved one or caregiver?




b. Are motivational b/c they are highly relatable to patients?




c. Help set patient expectations for treatment?
Kurt Mueller
WHAT'S YOUR BRAND'S
DIGITAL INDEX?
November 2011
Kurt Mueller
Chief Digital & Science Officer
Roska Healthcare Advertising

Our Digital Index measures how well your digital programs engage and motivate patients. Take the survey below to see how your brand scores – and if there’s room for improvement, learn tips on how to improve your index.

Here’s how it works: Answer the 6 simple yes/no questions below about your brand’s digital program/campaign. If you work on more than one brand, answer for the most recent patient program you developed.

1. My patient program:
a. Offers personalized content?




b. Addresses specific needs of different patient types/segments?




c. Helps motivate patients to stay on drug?




2. My patient communications:
a. Have a feel/tone that emulates that of loved one or caregiver?




b. Are motivational b/c they are highly relatable to patients?




c. Help set patient expectations for treatment?






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